Stay curious.
Make something.
I’m Gus. I build companies, question the obvious, and write about the things that make us human.
Explore my writingstay in one lane.
Things on
my mind.
On building businesses, living with technology, and asking better questions.
All 32 articles ↗The
Simulated
Wound.
In a world without pain, one man chooses to hurt.
What happens when AI makes life so perfect that it stops feeling like life? My first short novel explores meaning, friction, and the things that make us human.
Meet the bookBuilt out of
curiosity.
Different ideas.
The same urge to make them real.
Nossa Labs
A growth studio helping early-stage startups turn ambitious ideas into customers, with go-to-market strategy and hands-on execution.
02Catalog Coffee
A personal coffee brewing companion. A project from Nossa Labs for the everyday ritual of making coffee.
03Grape
A Friend Relationship Manager designed to help keep meaningful connections alive, with thoughtful prompts and shared activities.
Rio roots. Bay Area curiosity.Hi, I’m Gus.
Always building.
I’m an entrepreneur, marketing and product leader, and author based in the San Francisco Bay Area. Over 20 years, I’ve built businesses in fintech and e-commerce, helped startups find their audience, and kept following the next interesting question.
Today, I lead Sales and Marketing at Ratio.
The longer story