Gustavo
Guida.

Ratio

Head of Sales and Marketing

Leading the full go-to-market organization across Marketing, Sales, and Customer Success. Helping sellers close deals with flexible buyer terms while getting paid upfront.

• Own strategy and execution from positioning and demand generation through pipeline, revenue, onboarding, retention, and expansion.
• Build inbound and outbound pipeline, lead forecasting and deal strategy, and coach the sales team.
• Unify the customer journey with shared KPIs, clear handoffs, AI, and automation.

Ratio

Head of Marketing

Led brand strategy, customer acquisition, and go-to-market initiatives for a platform helping recurring revenue businesses accelerate sales and fund growth.

Nossa Labs

Co-Founder and Growth Expert

Helped startups move from zero to one: designing, validating, and executing growth plans, building acquisition foundations, and enabling internal teams.

• Supported acquisition initiatives for Humanly, Opus Training, Crediverso, Cheetah, Rinse, FarmLogs, Play Piper, MEL Science, Nerd Skincare, Compass.co, and Descomplica.

Crediverso

Head of Marketing

Led marketing for financial services designed to help the U.S. Latino community make informed, confident financial decisions.

Kimelo

Head of Marketing

Led marketing for consumers and independent restaurants, managing lifecycle email campaigns, paid acquisition, and demand generation.

Klutch

Co-Founder and Co-CEO

Co-founded the automation-powered consumer credit card, formerly Alloy Card. Shared executive responsibilities and led Marketing and Product.

BTCjam

Chief Product Officer

Led product for a global peer-to-peer lending platform powered by Bitcoin, serving borrowers in more than 180 countries.

• Managed designers and analysts responsible for desktop and mobile product interfaces.
• Brought tens of thousands of Bitcoin users to the platform and improved conversion rates by 63%.

HelpSaude

Co-Founder and CEO

Built a Brazilian medical appointment platform and led the company until its sale in late 2013.

• Raised $3 million from Latin American investors.
• Owned strategy, finance, marketing, operations, fundraising, and investor relations.

Naspers

Business Development Manager

Evaluated investment opportunities in internet and mobile media businesses across Latin America.

Buscapé / Bondfaro

Co-Founder, Co-CEO, Product SVP

Helped build and consolidate a leading Latin American price comparison business, from inception and seed funding to profitability, acquisition, and merger.

• Led product with a team of 20 direct employees.
• Sold shares to Naspers in 2009.

Bondfaro.com

Co-Founder and Co-CEO

Co-founded a shopping comparison platform that provided technology to Yahoo! Brazil and other portals. Merged with Buscapé in 2006.

• Managed a team of more than 10 people and led Product and Customer Success.